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Wendy Coombes

Wendy Coombes

I help small business and independent professionals get started with digital marketing and marketing automation, so they can attract and close more of their ideal customers.

Recent posts by Wendy Coombes

5 min read

Are Email Newsletters Still Worth the Effort?

By Wendy Coombes on 22-Jul-2020 17:52:55

You may think them a bit twee, a bit old fashioned. Given the array of ways in which you're able to communicate with your target audience are they even worth the effort? Have email newsletters peaked and are they fast becoming a digital curiosity?

If you've pondered these questions, it might surprise you that 80% of marketers, in 2019, reported an increase in email engagement.

Newsletters are still one of the most cost effective and highest converting tools to have in your digital toolkit. One of the main reasons is that your readers need to opt-in to receive it. Effectively they are saying that they want to hear from you. So while you don't want to spam them, a newsletter with relevant topics can really boost audience engagement and conversions.

If it has been years since you did a newsletter or you're not sure where to begin, below are some pointers to get your started.

Topics: email marketing marketing automation
3 min read

Chatbots for small business: crucial or overkill?

By Wendy Coombes on 23-Apr-2020 17:02:04

They're here and you're probably dealing with one on a regular basis. Chatbots are here to stay. But, should small business owners be adopting them or are they just the latest shiny distraction?

Read on, if you’re wondering what the fuss is all about and why more and more businesses (yes even small ones) make them a part of their marketing automation strategy.

Topics: digital marketing marketing automation
9 min read

Email and Marketing Automation: a Guide for the Tech-Shy

By Wendy Coombes on 16-Apr-2020 14:11:51

Email Automation or Marketing Automation? Aren't they just the same thing? If not, what's the difference between the two and how do you know which one you need for your business.

Topics: inbound marketing marketing automation
5 min read

A quick start guide to Zoom telehealth for allied health

By Wendy Coombes on 06-Apr-2020 15:15:12

If you're an allied health professional, the last few weeks will most likely have made you think of ways in which to adapt to the current situation. Whether you have had to change operating hours, reshuffle appointments or you have had to even close the doors, you and your team will undoubtedly have been impacted.

Are you wondering how you can keep you can help your customers during this time in ways that don't require them to come into the practice?

Have you considered whether video and remote meeting applications are viable tools for you to assist your clients and prospects at this time but you're not sure how to get started? This article steps you through it.

Topics: healthcare marketing, wellness marketing
4 min read

Actions to Take Now for a Faster Post C-19 Business Recovery

By Wendy Coombes on 28-Mar-2020 09:34:13

During uncertain times some short term thinking is warranted and even necessary to get us through. It's natural to want to buckle down but don't let short term thinking overwhelm you. This crisis will have an end and when it does you must be ready to build momentum fast.

"Pandemic is not a word to use lightly or carelessly. It is a word that, if misused, can cause unreasonable fear, or unjustified acceptance that the fight is over, leading to unnecessary suffering and death."

Those are the words the World Health Organisation used when they declared COVID-19 a pandemic.

Since then 16 days have passed and I hazard a guess that you will have witnessed and quite possibly experienced fear, anxiety, uncertainty and possibly confusion around the mixed messages that are coming at us practically every hour since.

If you're a small business owner or an independent professional impacted by this pandemic (who isn't?) you will almost certainly feel trepidation about the immediate and short term future.

Topics: digital marketing
3 min read

Marketers Must Rise Above Chaos-Inspired Exploitation

By Wendy Coombes on 20-Mar-2020 11:03:30

Last week the WHO declared COVID-19 a pandemic and since the global situation is evolving pretty much by the hour. Exactly how should marketers behave during such an unprecedented time?

In the same vein as the panic buying and hoarding that continues to go on, I see some of my fellow marketers and business owners resort to some frenzied and frankly questionable tactics.

When it comes to promoting our businesses, it’s essential that we elevate yourself above the chaos and begin responding in a thoughtful and ethical manner.

Most of us have a sixth sense for businesses that are exploitative of people who may have lost or are on the verge of losing belief in survival of their business or future.

The vast majority I know in business and work with possess a strong moral compass. Unfortunately there are also plenty of charlatans who do the rest of us a great disservice. One example in particular is the area of life and business coaching. Unfortunately for each trustworthy coach that is out there doing great work for their clients, there are several that come across as superficial and, frankly, opportunistic.

But unfortunately the coaching sector is not the only example. I’ve seen plenty of very questionable practices over the past week in particular.

This is exactly why the certain sectors as well as the marketing profession gets a bad rap.

It’s time to stop the frenzy.

It’s time to stop reacting and start responding.

Topics: inbound marketing lead generation Thought Leadership digital marketing wellness marketing