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5 min read

A quick start guide to Zoom telehealth for allied health

By Wendy Coombes on 06-Apr-2020 15:15:12

If you're an allied health professional, the last few weeks will most likely have made you think of ways in which to adapt to the current situation. Whether you have had to change operating hours, reshuffle appointments or you have had to even close the doors, you and your team will undoubtedly have been impacted.

Are you wondering how you can keep you can help your customers during this time in ways that don't require them to come into the practice?

Have you considered whether video and remote meeting applications are viable tools for you to assist your clients and prospects at this time but you're not sure how to get started? This article steps you through it.

Topics: healthcare marketing, wellness marketing
6 min read

The 2 biggest health marketing mistakes (and how to prevent them)

By Wendy Coombes on 30-May-2018 15:59:59

Marketing is one of those things that lands on health and wellness professionals "list of least favourite activities" or the "too hard basket".

It can feel like such a "hit and miss" activity and, frankly, like just a waste of time. After all if you had wanted to be a marketer you would have enrolled in marketing school. Right? 

You might feel frustrated and disappointed with the results from your marketing activities. Or, perhaps you are starting out in your own and you want to avoid the biggest mistakes.

If either of the statements above resonate, you will find this article helpful. 

Topics: healthcare marketing, wellness marketing
3 min read

Ethical Marketing: The 3 Fundamentals for healthcare Providers

By Wendy Coombes on 30-Apr-2018 17:43:37

Does the thought of marketing your healthcare services fill you with dread?

If so, it is time "to get over it". Present day healthcare marketing, after all, is not about you. Consumers are now front and centre in a digital health strategy.

One in 20 Google searches are for health related information (source: Google) and 72% of internet users have searched online for health information in the past year (source: Pew Research).

The majority of these searches evolve around:

  • symptoms & conditions
  • treatments
  • healthcare institutions, treatment centres and healthcare professionals
Topics: inbound marketing Medical Medical Marketing healthcare marketing,
3 min read

How to be a pro at marketing a medical practice [within AHPRA guidelines]

By Wendy Coombes on 15-Mar-2018 07:42:00

Does the thought of marketing your medical practice or healthcare service send shivers up your spine? Worried about breaching National Law or simply confused about what the deal with social media is? 

This quick read is for you. We discuss what you must stay clear of and how to keep within AHPRA's guidelines.

Topics: Medical Marketing healthcare marketing,
1 min read

5 Steps to Getting Your Medical Practice on Google My Business

By Wendy Coombes on 13-Mar-2018 07:40:00

Google My Business has become the Daddy of all directories. Claiming your business page on Google will help your clinic or healthcare practice show up high in the search engines when prospective patients are searching for health services in your local area.

This is very helpful for practices that want to use health marketing to grow their business.

The good news is that it is easy to set it up. In this short post I describe the five simple steps along with screen shots of what you can expect to see.

Topics: search marketing Medical Marketing healthcare marketing,
2 min read

5 Proven Content Ideas For Dentists, Specialists and other healthcare businesses

By Wendy Coombes on 08-Mar-2018 07:09:00

Traditional Marketing Talks at People. Content marketing talks with them. - Doug Kessler

So you have set up your Facebook Page, checked what AHPRA says you can and can't do marketing your health business in the digital era. Time to get active on social media but where do you start and what do you post.

To help you, we've listed five content ideas that will help you take your first steps on the road to content and social media marketing success.

Topics: Medical healthcare marketing,