The form of marketing that is most likely to drive sales is word of mouth. Yet law firms and other professional services providers are often skeptical or outright dismissive about making WOMM (Word Of Mouth Marketing) an integral part of their inbound lead generation strategy.
As consumers we constantly share opinions and experiences with our social circle. Particularly so through social media channels. Most of us trust these opinions. In fact 68% of consumers do. It is the third most trusted source of information (Source: Nielsen).
So it makes sense for partnerships to have a law firm marketing plan that incorporates WOMM activities and social media. However, many are still on the fence. Let's have a look at why many lawyers remain unconvinced.