Does the thought of marketing your healthcare services fill you with dread?

If so, it is time "to get over it". Present day healthcare marketing, after all, is not about you. Consumers are now front and centre in a digital health strategy.

One in 20 Google searches are for health related information (source: Google) and 72% of internet users have searched online for health information in the past year (source: Pew Research).

The majority of these searches evolve around:

• symptoms & conditions
• treatments
• healthcare institutions, treatment centres and healthcare professionals

Traditional Marketing Talks at People. Content marketing talks with them. - Doug Kessler

So you have set up your Facebook Page, checked what AHPRA says you can and can't do marketing your health business in the digital era. Time to get active on social media but where do you start and what do you post.

To help you, we've listed five content ideas that will help you take your first steps on the road to content and social media marketing success.