Does the thought of marketing your healthcare services fill you with dread?
If so, it is time "to get over it". Present day healthcare marketing, after all, is not about you. Consumers are now front and centre in a digital health strategy.
One in 20 Google searches are for health related information (source: Google) and 72% of internet users have searched online for health information in the past year (source: Pew Research).
The majority of these searches evolve around:
- symptoms & conditions
- healthcare institutions, treatment centres and healthcare professionals