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4 min read

Marketing For Accountants: 3 Reasons Why Your Website Fails

By Wendy Coombes on 31-Aug-2016 10:30:00

The way people go about finding their ideal accountant or accounting firm has changed. Although word of mouth and referrals continue to be a source of new business for many, the more progressive firms have discovered a way to extend their reach well beyond word of mouth and they are reaping substantial benefits and winning new business.

Learn more about winning new business and content marketing for Sydney accounting firms here.

So how has marketing for accountants changed and what is it that many accountants get so wrong when marketing themselves online? Here are three common mistakes:

Topics: Professional Services
4 min read

Why Law Firms Might Be Wrong About Word-of-Mouth Marketing

By Wendy Coombes on 11-Jul-2016 10:00:00

The form of marketing that is most likely to drive sales is word of mouth. Yet law firms and other professional services providers are often skeptical or outright dismissive about making WOMM (Word Of Mouth Marketing) an integral part of their inbound lead generation strategy. 
As consumers we constantly share opinions and experiences with our social circle. Particularly so through social media channels.  Most of us trust these opinions. In fact 68% of consumers do. It is the third most trusted source of information (Source:  Nielsen).
So it makes sense for partnerships to have a  law firm marketing plan that incorporates WOMM activities and social media. However, many are still on the fence. Let's have a look at why many lawyers remain unconvinced. 
Topics: Professional Services Law Firm Marketing