The way people go about finding their ideal accountant or accounting firm has changed. Although word of mouth and referrals continue to be a source of new business for many, the more progressive firms have discovered a way to extend their reach well beyond word of mouth and they are reaping substantial benefits and winning new business.
Learn more about winning new business and content marketing for Sydney accounting firms here.
So how has marketing for accountants changed and what is it that many accountants get so wrong when marketing themselves online? Here are three common mistakes: