In a mobile first world the cookie has been relegated to play second fiddle to people-based marketing. So what is people-based marketing and why must marketers need to come to grips with things like first party data and the role of persistent IDs?

Google My Business has become the Daddy of all directories. Claiming your business page on Google will help your clinic or healthcare practice show up high in the search engines when prospective patients are searching for health services in your local area.

This is very helpful for practices that want to use health marketing to grow their business.

The good news is that it is easy to set it up. In this short post I describe the five simple steps along with screen shots of what you can expect to see.